Jul 10, 2024

Founder Spotlight Ep7: From PhD drop-out in Signal Processing to coining the term Engagement Commerce with Chen Li

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Founder Spotlight Ep7
Founder Spotlight Ep7
Founder Spotlight Ep7

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Join Matt for Progression's Founder Spotlight Episode 7 as Chen Li, CEO of Palmstreet, shares his journey from a PhD in electrical and computer engineering to crafting live shopping experiences. Chen discusses his early role as a pioneer iOS developer, his significant contributions at Apple and Facebook, and his eventual transition to entrepreneurship with Firework and Palm Street. He reflects on valuable lessons about patience and long-term thinking while offering insights into innovative product development and the burgeoning world of engagement commerce. Hosted by Matthew, this episode delves into Chen's journey of innovation and leadership.

About the Guest(s):

Chen Li is the co-founder and CEO of Palmstreet, a forward-thinking live shopping app for unique items. With a background in engineering, Chen holds multiple degrees, including a PhD in Electrical and Computer Engineering from Michigan Tech. His career spans impactful roles at major tech firms such as Apple and Facebook, where he was heavily involved in the development of iOS apps and innovations like Instagram Direct Messaging. After gaining significant experience, he ventured into the startup world and eventually founded Palmstreet, combining his tech expertise with his passion for consumer engagement.

Episode Summary:

In Episode 7 of Progressions Founder Spotlight, Matt welcomes Chen Li, co-founder and CEO of Palmstreet, to delve into his entrepreneurial journey and the rise of his live shopping app. Chen shares his eclectic career path—from academia to big tech firms like Apple and Facebook, to the exhilarating world of startups. His passion for consumer apps and live engagement shopping is at the core of Palmstreet's mission, and in this enlightening episode, he breaks down how his background and insights fuel his innovative approach to e-commerce.

Chen's journey provides a roadmap for aspiring entrepreneurs intrigued by the intersection of technology and consumer behavior. His discussion details why live shopping is more than a trend—it's a natural evolution towards a more engaging and human-centered shopping experience. Highlighting the cultural shifts he's witnessed, particularly the growth of short video formats and live engagement in e-commerce, Chen emphasizes the importance of adaptability and vision in any successful venture. As he shares his growth-focused strategies, listeners gain unique insights into building a brand that resonates with both passion and practicality.

Key Takeaways:

  • Chen Li emphasizes the importance of thinking long-term and being patient, highlighting the need for building strategic relationships and patience in pursuing entrepreneurial success.

  • Transitioning from large tech companies like Apple and Facebook to a startup environment provides unique insights into both fast-paced innovation and meticulous craftsmanship.

  • Live shopping emerges as a dynamic and engaging form of e-commerce, as showcased by the success of Chen Li's app, Palmstreet.

From Tech Titan to Tech Trailblazer: Embracing Long-term Vision and Patience in Entrepreneurship

Embarking on the entrepreneurial path requires a blend of patience, foresight, and a long-term strategy. For Chen Li, co-founder and CEO of Palmstreet, this journey was filled with valuable insights gleaned from his expansive career in the tech industry. As he reflects on his trajectory, Chen underscores the significance of cultivating enduring relationships and being prepared for the long haul.

Reflecting on his journey, Chen asserts, "I learned a lot along the journey. I think number one is to think long-term and be very, very, very patient in building your steps towards your big goal." This forward-thinking mindset involves laying the groundwork through strategic moves, such as securing a green card and gaining hands-on experience at tech giants like Apple and Facebook. By accumulating a profound understanding of software development, operations, and big company dynamics, Chen was well-equipped to transition into the startup ecosystem.

Chen's journey epitomizes the art of thinking strategically. For those contemplating a similar path, his advice resonates: find long-term partners who believe in your mission and are invested in your growth. Relationships, Chen emphasizes, are less about one-time transactions and more about trust and collaboration. Notably, his relationship with investor Matthew, built over three years, exemplifies this philosophy: "Between me and you, like we started this relationship like getting to know each other like three years ago."

Innovative Development: Learning from Industry Giants and Startups

Chen Li's professional evolution from Apple to Facebook, and eventually to startups, is a testament to the diverse learning environments that shape an entrepreneur. Each stage offered invaluable lessons, balancing meticulous ingenuity with rapid iteration to foster innovation.

At Apple, Chen experienced "a very, almost like a religious fever in the pursuit of product and design details," where every design decision was deliberated thoroughly to epitomize craftsmanship. This environment, akin to working at OpenAI today, ingrained in him a commitment to excellence and attention to nuanced product development.

On the other hand, moving to Facebook, specifically Instagram, marked a shift toward fast-paced innovation. Chen remarks, "On the other side, Facebook, they brought on their web development paradigm into mobile development. So they are releasing mobile apps every one or two weeks, releasing them very quickly." This change underscored the power of agile methodologies, rapidly rolling out features and experimenting ceaselessly.

Chen Li's transition to the startup realm was fueled by a yearning to build something of his own. By joining Firework, an early-stage startup, he immersed himself in a culture drastically different from corporate tech, where operational efficiency and rapid growth were emphasized. Such diverse experiences have equipped him to drive innovative strategies at Palmstreet.

Live Shopping: Transforming E-commerce with Engaging Experiences

In the current digital landscape, live shopping is emerging as a transformative force within e-commerce, merging engagement with consumer interaction. Palmstreet, under Chen Li's leadership, exemplifies this new wave, offering a dynamic shopping experience for unique, rare items.

Initially exploring various directions, Palmstreet found its niche in live shopping, creating an environment where "people were engaging and buying and commenting and having fun like crazy." This engaging format underscored an intrinsic bond between sellers and buyers, a stark contrast to impersonal, transaction-centric platforms like Amazon.

What sets Palmstreet apart is its focus on "engagement commerce," a term coined by Chen to describe shopping driven by human connection and experiential richness. Emphasizing the ambiance of a local marketplace, Chen states, "In my opinion, this kind of unforgettable Sunday morning experience should not be limited to a local main street… it should be experienced every night on every phone in the Palmstreet app."

As live shopping gains traction globally, its potential to reshape e-commerce by prioritizing engagement, community, and unique experiences becomes increasingly apparent. Chen Li's vision and execution of live shopping are paving the way for a new era in digital commerce, one where connection and creativity thrive.

Reflecting on a Transformative Entrepreneurial Odyssey

Chen Li's journey, from academia to tech stalwarts like Apple and Facebook, and finally into the vibrant world of startups, encapsulates a narrative of persistence, innovation, and resilience. Each stage brought forth valuable lessons that shaped his approach to entrepreneurship.

By committing to a long-term vision and fostering strategic relationships built on trust, Chen underscores the vital components of a successful entrepreneurial journey. His transition from big tech illuminated the balance between meticulous craftsmanship and agile innovation, while his foray into the startup ecosystem revealed the nuances of efficiency and operational growth.

Ultimately, the rise of live shopping, as demonstrated by Palmstreet's success, highlights a burgeoning evolution in e-commerce—a shift toward engaging and personalized shopping experiences. In Chen Li's entrepreneurial odyssey, these insights and transformative developments shape a future where technology amplifies genuine human connection and artisanal discovery.