Human behavior is constantly evolving due to generational shifts and emerging technologies.
Recent historical events have accelerated consumer behavior changes.
We help founders to take their next generation consumer ideas from zero to one.
Our Thesis
We believe these driving forces will create the next generation consumer investing cycle.
Generational Differences
As the next generation of consumers age up, and bring their own set of values, diversity, and tech fluency to the market, startups will emerge that redefine existing norms.
Emerging Technologies
As emerging technologies become cheaper, more accessible, and socially acceptable, new unforeseen consumer rituals and habits will emerge.
Historical Events
COVID-19 has shown how quickly existing consumer patterns can change when hardship intervenes. The next generation consumer will define the way we live, work, learn, play and eat.
We help founders to take their next generation consumer ideas from zero to one.
Our Focus Areas
Play
Social, Gaming & Entertainment
Gaming platforms are converging with social and entertainment experiences, becoming massive interactive metaverses with new business models for the next generation.
Shop
Social Commerce & Marketplaces
With younger generations being mobile, video and experiential-driven and advertising models losing sustainability, subscription services, live experiences and social commerce are gaining momentum.
Live
Work, Wellness, Education & Food
Millennials make up more than 50% of the workforce, and Gen Z is starting to enter hybrid work. Our lifestyles are changing around work preferences, healthcare, sustainability and education.